Extension of Technology Acceptance Model †MyAssignmenthelp.com

Question: Discuss about the Extension of Technology Acceptance Model. Answer: Introduction: Making films was one of the most ambitious wishes that I had since a very young age. It takes considerable skills and understanding of various concepts related to films in order to make a film on own. The moment I turned 19, I wanted to make a film on my own with my friends acting in it. I had a group of friends who were into the idea of being casted in a film so that they could showcase their talent. I came up with the idea of making a short film with my group of friends. I took up the hat of director and started scripting for the short film. It never is an easy job to direct a film and it requires considerable amount of knowledge to make a film on own (Irving Rea, 2013). I believed that I learnt a lot by watching films from all parts of the world, I being a film buff believed that watching films would endow me with enough knowledge to start making films. The short film making process started from the scratch and it considerable effort to make sure that everyone on the team was on the same page. The script was finalized by me and conceptualized with a friend of mine who I took in as Assistant Screenplay Writer. The concept of the film was based on certain practices of inequality in the society and as I was a student of English literature, the script looked great on paper. The team was wowed with the script when it was read out to them for the first time. The concept was well presented on paper by me and John, the assistant screenplay writer. The language perfectly reflected the emotions that were present in the real concept and it made sure that the plot was hitting the audience at the right points. We took the script and went to few people who had considerable knowledge about story and plot. The feedback that we received from them was very motivating and it lead us to believe that a good short film was about to be shot and presented to the world. After the script was set, the actors in the team were taken up for rehearsals. The actors would come at my place regularly to jam up and perform the scenes together. All those who were in the team were new and didnt have any experience regarding acting. They were doing well in the rehearsals and it further made sure that the best was expected from them on the day of shooting. The actors were guided by me and Kevin who was assigned as the Assistant Director of the project. Kevin mainly focused on the acting performances and fine tuned the actors. Kevin wished to be an actor, and though he was not professionally trained in acting he had watched plenty of acting tutorials and learnt from them. After rigorous rehearsals for 15 days, the team was ready for the shoot and the actors were confident enough to pull out their best performance. The technical team was ready as they were professional with the camera they did not need much of an explanation or direction on how the shoot was to be c onducted. The Director of Photography was a friend of mine named Charles. Charles graduated last year in photography and videography and he had considerable idea about how the shoot was to be executed. It was the day of the shoot and everyone seemed to be nervous as they were all first timers including me in the directors seat. The shoot began in time and then the main issues started to take place. The actors who were outright confident in the rehearsals on the day before were stuttering to perform on camera and multiple retakes took place which lengthened the shoot enormously. The direction from my end was in tatters as I had no idea on how to effectively gain control of the film set and make sure that the actors and technicians were on the same page. The shoot was supposed to be of one day but it was extended to a 3 day schedule. The reshoot and retakes made the process longer and delayed the progress. The lack of professional experience made it difficult for the team to withstand the pressure that is prevalent at a film set. The shoot was wrapped and the clips were then sent to the edit team. The edit team comprised of a friend of mine who was pursuing film studies and wanted to be a professional film editor. The editing of the 15 minute short film took about 10 days and then the product was ready to be released in out on YouTube. It was decided from the initial days that the film would be given out on YouTube. YouTube is a platform that enables the user generated content to travel faster among the audience and hence reach out to a wider range of audience around the world (Lee Lehto, 2013). The film was screened at my place for the first time fo r the entire team and the entire team was astounded after watching the short film. The members were very happy seeing their performance and after the screening ended the team was confident that the product that was made was one of the most appealing short films that came out in the recent times. All the friends were elated and they shared congratulations among the team and every member was confident about the film. After this, the film was released in YouTube and this is when the team faced a reality check. The film failed to garner any positive response in terms of direction, acting and script. The viewers in the comments section were disappointed with the film completely and thought it was a waste of good 15 minutes of their life. The topic was appreciated but the execution was criticized by everyone alike in the audience. The direction was poor and the actors were said to have let down the entire plot with their forceful acti ng in the short film. The only positive part of the film was its cinematography and editing. The director of photography, Charles, was appreciated for the work and so was the editor friend of mine as his editing was crisp and on point. This experience in life made gave an important lesson to me that concerned knowledge and experience is required to take up any work. I went into making a film without any relevant theoretical knowledge and that was a big mistake on my part. The mistake allowed me to understand that there is always requirement to take up theoretical knowledge and success cannot be achieved in shortcuts. The film was based by the audience and it motivated me to make sure that I gain sufficient knowledge and then again make a film that would completely be a game changer. The team kept working hard from then and pursued theoretical as well as practical knowledge on acting and film making. I took up a film making course and after duration of 3 years the same team came together and created another film. This time around the shoot was much professional and accurate and the results are visible as its been a month that the short film has crossed 1 million views in the YouTube and people are sharing and liking the film even after 8 months of the film being released. Reference Irving, D. K., Rea, P. W. (2013).Producing and directing the short film and video. Focal Press. ISBN 9781136048340 Lee, D. Y., Lehto, M. R. (2013). User acceptance of YouTube for procedural learning: An extension of the Technology Acceptance Model.Computers Education,61, 193-208. Retrieved from: https://www.academia.edu/download/39464875/1-s2.0-S0360131512002229-main1.pdf